Hailed as the auto repair service of the 21st century, Instamek is overcoming an industry reputation of untrustworthy and time-consuming car repair practices.
Gone are the inconveniences of the dreadful morning visits to the auto repair shop. Within an hour of your online or phone request, Instamek will dispatch a fully insured and licensed mechanic to your doorstep.
They refrain from doing big jobs like transmission and engine swaps, but their tools and fully equipped repair vehicles allow them to handle just about everything else.
They credit their success to offering consistent, top-notch service and full transparency to their customers before, during, and after a job is requested and completed.
The company carries very little overhead since it does not operate out of a physical brick-and-mortar building. This leanness allows them to have decreased overhead costs compared to their competitors; resulting in a lower price for their end consumer.
Founded by Edmonton natives Uzair Ahmed — who also was a featured speaker at the Cappsule Tribe Unconference — and Asem Alsaadi, both initially graduated from the University of Alberta chemical engineering program.
Instamek’s story began over a year ago when the co-founders recognized glaring problems in the traditional automotive industry. Uzair’s mother was home alone with three vehicles to fix and with her husband away and unable to fix them, she decided to take matters into her own hands.
She tried hiring mechanics through online classified ads, but they never showed up. Left without a choice, she ended up getting the vehicles towed to the shop which ended up being significantly higher in price and stress than she expected. When Uzair heard about the situation, this was the straw that broke the camel’s back, and he was determined to find a better way to solve this inconvenience.
To date, they have serviced over 20,000 vehicles all over Canada and have recently expanded their business to work with fleet companies including like Uber.
With their disruptive business model, the company entered the Vancouver market quickly by acquiring Vancouver competitor Wrench Patrol in 2016. They were also chosen by Founder Fuel to participate in their accelerator program in Montreal. It’s fair to say that in just three years of being in business, they are having an impact from coast to coast.
Despite this rapid expansion, the company is looking to keep the headquarters in Edmonton since it is where their strongest customer base is, where their families are, and where they have the most influential presence.
Currently employing a team of 19 and contracting out to over a dozen mechanics, customers can request their service on the Instamek app, on the Instamek website, or by calling in. Who would’ve thought that a website, a phone app and a team of a couple dozen people in Edmonton, Alberta will be take on an entrenched and traditional auto-repair industry?